The Geofencing polygonal areas delimitation facilitates obtaining more complete analytics, and a greater control over the facilities and the work processes, besides deploying more precise geomarketing actions. The geofencing aim is to delimitate areas where is desired to locate a mobile device, it can achieve different goals, some of which are:
- Generate specific analytics from an area;
- Control and record entrance and exit flow;
- Notify activities and tasks to the staff;
- Impact visitors by marketing actions on their devices.
On the Cartographic Editor you have the option to delimitate specifics areas of your building.
- Select the new button (1).
- Select Geofences (2).
- Click to draw the lines that will delimitate the area of your choosing (you can draw different polygonal areas according to the space you desire to select).
- Finally, on the left-side menu choose a name for your geofence (you can also add as much information about this zone as you’d like. Then click on Save.
Once created, you can keep making editions on this zone. Click on the nodes in order to expand, reduce or change their shape. Press the inside of the area if you want to change its position on the map.
Certain actions and triggers can be enabled when the user enters the area limited by the geofence, to see this in more detail refer to Map Viewer: Pop-Ups
Finally, you can edit the geofence by clicking on it’s name or delete geofences by clicking on the trashcan icon next to its name.
Developers can use custom fields to extend Situm functionality to their own purposes. Some examples:
- Increase the information associated with a resource: Situm is a generic geolocation platform, but you can adapt it to match any information needs. With custom fields, you can put additional information in your resources. For instance, a POI can be converted in a shop with keys such as “brand”, “schedule”, etc.
- Filter information: Custom fields can also be used by the programmer to filter information. For instance, the programmer might set some buildings with a key-value pair similar to “visible”: “true/false”, and then only show in the application those that have the combination “visible”:”true”.
- Link external information: You may also use key-value pairs to associate any resource (building, POI, event) with information stored in another platform. For instance, you may want to associate a shop in a shopping mall with a PDF catalogue of its current coupons. In this case, you may store the catalogue in a server or online storage account, and associate with the POI of the store a key-value pair containing the URL of the catalogue.
- Bind information from Situm to another platform: Another common use case is when you want to associate a resource stored in another platform with a resource in Situm platform (e.g. associate a certain painting stored in a museum’s CMS with a POI in Situm platform). In this case, you may want to create a key-value pair that contains the unique identifier of the resource on the external platform (e.g. in this case, ID of the painting in the museum’s CMS). Then, you will be able to link both resources in your application.