Polygonal areas delimitation inside a building will facilitate more complete analytics, greater control over the facilities and the work processes, besides more precise geomarketing actions.
The use of geofencing tool allows to achieve different goals, among them:
- Generate specific analytics from an area.
- Control and record entrance and exit flows.
- Notify activities and tasks to the staff.
- Impact visitors by marketing actions on their devices.
The most common way to delimitate areas with geofencing is using a circle shape. However, this method has disadvantages, because it does not fit well when the delimitated zone perimeter is made by straight lines. This imprecision can lead to an incorrect positioning of a person or an object in the adjacent space on which they are really placed, as well as receiving advertisements where they were not planned to be notified. Besides that, building geo-analytics could not be segmented into smaller spaces.
The management of the staff access control to restricted areas, the services audit provided by the facility management companies, more precise analytics about the customers behavior at different spaces of an establishment, a higher precision on promotional messages sent to customers on specific zones are some of the advantages that Situm clients will get by apply this new functionality.