Fairs and events   |

Situm and Totem announce collaboration for enhanced event wayfinding solutions

Following the successful SuperInvestor 2023 experience at the Hyatt Regency Zurich Airport The Circle & The Circle Convention Center, Situm and Totem announce a partnership to enrich events with Situm’s wayfinding solutions.

The collaboration combines Situm’s expertise in mapping and real time navigation solutions with Totem’s experience in event management. The aim is to simplify wayfinding for attendees at large events. The pilot at SuperInvestor 2023 showcased the potential benefits of this partnership, offering a more efficient and enjoyable experience for attendees.

Totem & Situm for outdoor and indoor navigation for events in The Circle
  • Benefits for Exhibitors: Exhibitors stand to gain significantly from this partnership. The new wayfinding solutions will help guide more attendees to their booths, potentially increasing engagement and business opportunities. Additionally, exhibitors can receive data on foot traffic patterns, helping them understand attendee behavior and optimize their presence at future events.
  • Benefits for Attendees: Attendees will experience a more streamlined event with easier navigation. Situm’s solutions can guide them through complex event layouts, both with static or real time step by step indications, helping them find specific booths, sessions, and facilities quickly. This not only saves time but also enhances the overall event experience by reducing the stress of navigating large venues.
  • Benefits for Event Organizers: For event organizers, this partnership offers a tool to manage the flow of attendees more effectively. They can monitor crowd densities and movement patterns, allowing for better management of high-traffic areas. This insight can be invaluable for improving event layout and scheduling. Furthermore, the data gathered can be used to enhance future event planning and execution.

Both Situm and Totem are excited about the future of their joint venture. They plan to introduce these advanced interactive maps and navigation apps to more events around the world, aiming to improve the experience for all involved.

Further details about their partnership and upcoming projects will be disclosed in subsequent announcements.

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