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Situm indoor navigation in the official Saudi GP app developed by Y-Team

The Jeddah Corniche Formula 1 Circuit includes an indoor and outdoor guidance feature in its mobile app, developed by Y. Situm’s geolocation technology has enabled this feature to enhance the experience for spectators at the Saudi Arabian Grand Prix.

Y is a leading provider of different services oriented to the digital transformation of companies, has chosen Situm’s indoor and outdoor geolocation technology to make possible the guidance option for the event’s facilities.

This technological venture made it possible to provide an innovative experience to the public attending a sporting event of worldwide relevance.

World’s longest Formula 1 street circuit, more accessible to spectators both indoors and outdoors

The Jeddah Corniche Circuit has been a significant milestone. With more than 6km of track, it is not only one of the longest in the competition but also one of the fastest through its 27 turns.

Situated on a narrow plot of land running along the Red Sea coast, there was no doubt that it was necessary to provide event attendees with the technological tools that would allow them to get the most out of both their experience and the venue.

Those watching the 2021 Saudi Arabian GP were able to witness the best of international motorsport in an impressive venue, with hundreds of points of interest, top-level musical events, and entertainment options across an area of more than 3 km2.

The App design and developed by Y helped bring all the essential information to the spectators to enjoy the event to the fullest.

Not only that. Thanks to the Y/Situm collaboration, it was possible to help visitors orient themselves within the circuit, easily find the main points of interest and ultimately provide the best possible indoor and outdoor guiding/navigation experience.

Several advantages of the Situm product contributed to the success of this collaboration:

  • SDK compatible with React Native (option that Situm offers in addition to the SDKs for iOS, Android, Cordova, and Capacitor).
  • Minimal dedicated infrastructure.
  • Versatile and easy-to-use cartography manager, capable of handling the complexity of large venues without losing resolution or detail.
  • Immediate remote and on-site assistance.

Guidance and information in the most complete app thanks to geolocation

The circuit app, available for both Android and iOS, incorporates Situm’s indoor geolocation technology and provides visitors with the following benefits:

Visualization of the circuit map, both overview and in detail, including the accessible points of interest.

Location of the points of interest. Either through the general map or using the search bar, the user can explore the venue in detail to locate where they want to go to outdoor and indoor areas, food and beverage spots, themed buildings, etc.

Guidance to points of interest. Once the destination point is located, the app provides the shortest route positioning the user in real-time, both outdoors and indoors. The route will be updated as they progress towards the destination.

In addition, Y has integrated other functionalities that make this app the perfect complement for Formula 1 Grand Prix attendees to enjoy their stay throughout the entire race weekend:

  • Check schedules of races, events, concerts, with the possibility of setting reminders for any of them.
  • Get all the information about your tickets and parking in one place.
  • Information about the participating teams and all the news about the race.
  • Test your Formula 1 knowledge with tests and polls.

The result of this partnership between Y and Situm has been an enhanced user experience for a sporting event of such importance as the Saudi Arabian Formula 1 Grand Prix.

Indoor geolocation implemented in an innovative, useful and accessible digital product has resulted in “a best in class digital experience to monetize and engage motorsports fans”, with a 25% increase in engagement across key digital channels.

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