UMAMI Arena 2025, the leading event for the food and beverage industry, has begun at NOVA Spektrum in Lillestrøm, Norway. From March 18 to 20, key industry players gather in this venue to share innovations, network, and create new business opportunities. With a surface area of 39,000 square meters, NOVA Spektrum is one of the largest exhibition centers in Scandinavia, offering a modern and versatile infrastructure for major events.
To improve the attendee experience, the event organizers have made available an interactive map powered by Situm, allowing visitors to explore the venue and easily locate exhibitors and key areas. With this tool, attendees can better plan their visit and make the most of their time at UMAMI Arena 2025.

Features of the interactive map
The interactive map is designed to provide an intuitive and accessible experience for all attendees. Its main features include:
- Detailed venue representation: View the layout of stands, conference rooms, and key areas.
- Search for exhibitors and key locations: Quickly locate companies, products, or specific areas within the event.
- Optimized accessibility: Provides clear information to facilitate mobility for all attendees, including those with special needs.
- Maps represented in 3D: A clear and engaging visualization of the venue for better orientation.
- Fast loading: Ensures quick access without delays.
- Online availability: Accessible from the event’s website to check relevant information before and during the visit.
This project adds to the list of events organized by NOVA Spektrum that utilize the interactive map to enhance the attendee experience. By incorporating this tool into multiple events, NOVA Spektrum continues to offer visitors a seamless way to explore its extensive facilities, making it easier for attendees to engage with exhibitors, locate points of interest, and optimize their time at each gathering. The interactive map has become a valuable addition to the venue’s event management approach, reinforcing its commitment to improving visitor experience year after year.