Fairs and events   |

Situm Mapping & Navigation at F1 STC Saudi Arabian GP for the 3rd year

Situm’s mapping solution and navigation technology have been implemented in the F1 official app and website for the third year, providing both static and real-time navigation. This strengthens our successful partnership, constantly enhancing the event experience.

Hosted at the Jeddah Corniche Circuit from March 7-9, 2024, the F1 Grand Prix offered an unparalleled spectator experience, enriching its app and website with Situm’s positioning and wayfinding technology. This transformed how fans interact with the venue, facilitating effortless navigation to different areas, fan zones, and activities.

A fully personalized experience based on the user’s ticket

In a significant update this year, the app introduced navigation tailored to the type of ticket each user holds, guiding them accordingly. Thus, attendees were directed only through routes and spaces where their tickets allowed entry, ensuring a unique event experience optimized to their access level.

A useful tool for staff to guide attendees

Moreover, Situm’s technology has expanded its impact beyond attendee convenience, serving as a key tool for event staff to assist attendees more effectively. With access to real-time navigation assistance, staff could guide spectators smoothly, enhancing safety, efficiency, and overall satisfaction. This dual application underscores Situm’s commitment to continuous innovation, aiming to improve both user experience and operational excellence at large-scale events.

3D elements for more attractive maps

Another standout innovation in this edition involves leveraging 3D technology to recreate the circuit’s most iconic spaces and buildings. Without affecting the real-time navigation performance, this solution has made it possible to offer navigation maps with a visual look and feel never achieved before.

As the Formula 1 Saudi Arabian Grand Prix continues to attract fans globally, the role of technology in enriching the spectator experience is pivotal. It not only enhances the spectator experience but also empowers event staff to provide superior assistance. With Situm at the forefront of navigation and wayfinding solutions, attendees and staff can anticipate a more efficient, personalized, and enjoyable event, paving the way for future technological advancements in sports event management.

Subscribe to our newsletter


Data controller: SITUM TECHNOLOGIES, S.L.
Contact: Data controller: situm@situm.es
Responsible for protection: dpo@situm.es
Purpose and legal basis: To manage the sending of SITUM newsletters only with consent.
Legitimation: Express consent of the interested party.
Recipients: The data will not be passed on to third parties with the exception of legal obligations.
Retention period: As long as the interested party remains subscribed to the newsletter (a link to unsubscribe will be available in each newsletter sent by Situm).
Rights: The interested party may at any time revoke their consent, as well as exercise their rights of opposition, access, conservation, rectification, limitation, deletion of data and not be subject to a decision based only on automated data processing, by writing to SITUM at the addresses indicated.
Additional Information: You can consult additional and detailed information on Data Protection in our privacy policy.

Please, download your copy here

Thank you for downloading our whitepaper. Please do not hesitate to contact us if you would like to know more about how our solutions can help your business. Download whitepaper

Close window