For the fourth consecutive year, the Formula 1 STC Saudi Arabian Grand Prix, held at the Jeddah street circuit, has chosen Situm to deliver an unparalleled digital navigation and wayfinding experience to the thousands of attendees at the event. The 2025 edition brings a new level of innovation, thanks to the introduction of advanced features designed to enhance mobility, and personalized route planning.
A unique venue for a world-class event
The Jeddah Corniche Circuit is one of the newest, fastest, and most spectacular tracks on the Formula 1 calendar. Opened in 2021, it stretches over 6 km with 27 corners, making it the longest street circuit in the championship.
The venue is more than just a racetrack: it serves as an entertainment hub throughout the race weekend, with VIP hospitality areas, retail and food zones, live shows, and concerts by international artists.
Each edition of the event welcomes over 140,000 attendees across the weekend, including general spectators, VIPs, sponsors, team personnel, and security staff.
Managing the massive flow of people and ensuring orientation in such a large, dynamic, and high-demand environment makes the Saudi GP a benchmark for applying advanced positioning, digital mapping, and real-time navigation technologies.
A more detailed 3D interactive map than ever
Click on the image to access website map
At the heart of the digital experience is the interactive map, which this year has been redesigned with even greater 3D detail. It allows users to easily navigate the venue, locate points of interest (grandstands, entrances, restrooms, food stalls, etc.), and plan their routes with precision. Combined with a smooth and intuitive interface, the map helps attendees make the most of their visit.
Real-time navigation with intelligent routing
Situm’s real-time navigation remains one of the most appreciated features, enabling users to follow step-by-step routes from their current location to any spot within the venue. In 2025, this functionality includes several enhancements:
- Attendees benefit from custom routes based on their ticket type, ensuring they are only guided through areas they have access to. When selecting a POI such as a grandstand, a pop-up notification informs the user that a valid ticket is required to enter that specific area.
- Intelligent pop-ups that alert users when a selected route is particularly long and even suggest using available transportation options within the venue.
- A feature to share map points with other visitors for easy meeting coordination.
- A new “Find my car” tool to help users locate their vehicles at the end of the event.
Analytics to optimize crowd flow and space monetization
Beyond improving the visitor experience, Situm’s system will once again provide real-time analytics on crowd movement and behavior. These insights have already proven highly valuable in past editions for:
- Enhancing the management of crowd flows.
- Optimizing the placement of services and operational resources.
- Supporting the commercialization of premium areas and sponsored spaces.
With this data, organizers can make informed decisions before, during, and after the event—improving both user experience and operational efficiency.
A proven solution for large-scale events
Since its first deployment in 2022, Situm’s solution has proven to be robust, scalable, and perfectly suited to high-attendance events like this. The collaboration with the Saudi Arabian Grand Prix organizers has evolved year after year, transforming Situm’s platform into not only a navigation tool but also a strategic support system for event planning and execution.
The Saudi GP stands as a clear example of how Situm’s technology is changing the way people move and navigate through complex and dynamic venues.
The official app can be downloaded for free:
→ Android – Google Play Store
→ iOS – App