Indoor geolocation is already an essential tool for large commercial spaces. These applications allow to improve the user experience through their guidance and to turn the department stores, hypermarkets and shopping centers into a more pleasant place for them. But geolocation also allows monitoring employees, so it opens the door to increasing the space profitability by optimizing processes.
Geolocation for indoor navigation
Apps that include an indoor navigation functionality to guide their customers also improve the profitability. Knowing where you are in a shopping centre also allows its managers to know your shopping habits. But, in addition, they also enable them to activate promotions on the user’s mobile phone when they are in strategic locations, either for the shopping centre manager or for the companies that have a store there.
Technological advances help to improve sales strategies and adapt them to the shopping habits of customers. Indoor geolocation systems for shopping centres such as Situm’s favours both app users and facility managers who need the system to work as efficiently as possible.
Panels with maps to guide the user are located in the points where more range is offered. Therefore, most of the maps are located on the main doors of large buildings indicating the point where you are and how to get to the store or shop you are looking for. The new indoor geolocation systems for shopping centres based on smartphone positioning achieve the same thing, but they will provide real-time indications step by step.
Understanding customer habits to optimize processes and make more effective promotions
Commercial space managers need to continuously improve the user experience. To do this, it is helpful to have certain information available. Knowing the buying habit is fundamental for them, since it will make it easier to gather information on the most frequented spaces and with the best location, allowing to determine with greater certainty where to carry out a specific promotion. In this way, in addition to improving the profitability of the actions, over time they will improve the visitor’s experience.
Audit the staff to optimize services
Another application of geolocation in commercial areas is the management of the different services performed there in real time: security, cleaning, maintenance… The monitoring of employees allows managers to react better to unforeseen events, and above all to audit with precision and detail all the tasks carried out.
For department stores, shopping centres or hypermarkets that have implemented geolocation, either for guiding mobile visitors or for locating and monitoring employees, it has already become an indispensable tool for their work.