Retail   |

El Corte Inglés chooses Situm’s indoor positioning technology

The pilot project, consisting of the digitization of physical spaces, will improve shopping experience

‘EL CORTE INGLES’ shopping mall at 71 Paseo de la Castellana (avenue) in Madrid (Spain).

El Corte Inglés, the largest Spanish department store chain and one of the world’s leading companies in the distribution sector, has chosen Situm’s indoor positioning technology for an innovative project that will improve shopping experience inside physical stores through smartphones. 

Carlos Conejero, El Corte Inglés’ Digital Innovation Director, highlighted that “the combination of the high precision and the robustness of Situm’s indoor positioning technology, coupled with the fact that there’s no need of beacons, has helped us to reduce deployment and future maintenance costs of this pilot, that we expected to extend to other stores soon”.

The pilot project was carried out in El Corte Inglés’ stores of Goya and Castellana (Madrid), and El Duque (Sevilla). Soon the project will enter into a new phase that will allow a large-scale implementation.

The pilot was done in collaboration with Geographica and with CARTO technology.

Subscribe to our newsletter


Data controller: SITUM TECHNOLOGIES, S.L.
Contact: Data controller:
Responsible for protection:
Purpose and legal basis: To manage the sending of SITUM newsletters only with consent.
Legitimation: Express consent of the interested party.
Recipients: The data will not be passed on to third parties with the exception of legal obligations.
Retention period: As long as the interested party remains subscribed to the newsletter (a link to unsubscribe will be available in each newsletter sent by Situm).
Rights: The interested party may at any time revoke their consent, as well as exercise their rights of opposition, access, conservation, rectification, limitation, deletion of data and not be subject to a decision based only on automated data processing, by writing to SITUM at the addresses indicated.
Additional Information: You can consult additional and detailed information on Data Protection in our privacy policy.

Please, download your copy here

Thank you for downloading our whitepaper. Please do not hesitate to contact us if you would like to know more about how our solutions can help your business. Download whitepaper

Close window