The retail landscape is undergoing a transformative change with indoor navigation technology taking the front seat. One of the latest additions to this digital transformation is the new app developed with Situm Wayfinding Solution for Melisron Malls. This collaboration is set to revolutionize the shopping experience for millions of malls visitors in Israel.
Melisron retail portfolio includes malls that offer premium retail and leisure spaces with best-in-class services that reflect modern consumer lifestyles and an increasing focus on mixed uses. They create shopping, eating and entertainment spaces that are convenient, accessible and strongly connected to their local communities.
Mellisron is strategically extending their brand into the digital space with a special focus on My Ofer, a mobile app and digital customer club that currently has hundreds of thousands members, who receive exclusive benefits based on collaborations with their mall tenants and incentivize for customers to visit the malls.
The app has been enriched with Situm’s leading indoor navigation system to make shopping in Melisron malls an even more enjoyable and seamless experience.
“Approximately 70 million visits per year are made to the 18 Ofer malls. We are the first group in Israel to implement one of the best and most advanced navigation systems in the world in all of the chain’s malls. We are constantly testing new technologies. We have tested different navigation system for about a year and a half, including Augmented Reality based systems, and finally chose a navigation system from an international company” says Itay Banayan, Chief business development and innovation Officer at Melisron. The system is user-friendly and one of the most advanced and best available that currently operates in airports, train stations and shopping malls around the world, including Formula 1 racing complexes.”
The Ofer Mall’s new indoor navigation-based features
Whether you are looking for your favorite store, the nearest restroom, or simply trying to find a parking spot, the app is here to guide you including the following features.
- Real-time Indoor Navigation: Easily locate stores, amenities, and other points of interest.
- Dynamic Mapping: Maps that adjust to your position and show you the best path to your destination.
- Promotions and Offers: Get notified of exclusive deals and promotions based on your location in the mall.
- User-Friendly Interface: Simple and intuitive design ensures that everyone can use the app without any hassles.
More than just a navigation tool, the app will be a bridge between retailers and shoppers, ensuring that both make the most of their time in Melisron shopping centres.
According to Itay Banayan “The new system will make it possible to improve the experience of shopping and spending time in malls, and to offer tailored value promotions. It will also produce qualitative data that will be able to assist in making operational and marketing decisions, while maintaining the privacy of the user
The system has been implemented in for the group’s 14 indoor malls and is in the process of being implemented in 4 of the open air Ofer malls as well.