Vertical / Retail   |

The use of geofences in shopping centres

Among all the buildings that can benefit from our geofencing tool, shopping malls stand out, large areas with multiple spaces dedicated to different activities. Let us see how facilities with these features can make the most of our indoor positioning technology.

Accurately delimit your shopping centre spaces with geofences

Indoor geolocation systems are already essential tools for companies that manage shopping malls and large retail spaces. The possibilities opened by visitor guidance or facility management tasks through employee monitoring are many, and with Situm’s polygonal geofencing tool, even more precise.

What is the difference between this and other geofencing tools? Generally, radial geofencing allows us to outline a circular radius from a point on our building’s floor plan. However, this technique makes precision difficult. When dealing with spaces delimited by straight lines, there may be certain areas left out of this radius.

The precision of Situm’s polygonal geofencing allows our customers to delimit their spaces accurately, whether they are stores, leisure areas, transit corridors, service areas, customer service… and thus take full advantage of the possibilities that our tools offer for their centres.

Control every space in your building

The possibility of exact fencing opens the door to greater control over all the spaces of our clients’ facilities. Besides developing an indoor navigation system for visitors and users or work team monitoring, using polygonal geofencing allows other actions that will improve the company’s internal development and efficiency:

  • Geopositioned promotions. Use the app to trigger promotions for customers or visitors as they pass through certain areas: a store, a leisure area, a restaurant or rest area, etc. Using geofences in shopping centres opens the door to geomarketing actions.
  • Create automated maintenance tasks. Thanks to polygonal geofencing, you can define which spaces will trigger a notification on the worker’s device with a new assignment, from janitorial work to the shopping centre’s security tasks.
  • Audit your staff’s activity. You will be able to redesign the management and adjust it to achieve greater efficiency and work distribution thanks to a greater space control.
  • Increase the security of the facilities. In the same way that notifications can be related to tasks for our staff, we can trigger alarms on users’ and visitors’ devices associated with security issues: restricted access areas, temporarily closed rooms, etc. Similarly, using geofences in shopping centres allows triggering alarms on the dashboard when an unauthorized user is detected.
The use of geofences in shopping centres

Get analytics on key activities

Finally, we cannot overlook the value that the analytics tool is having for our customers.

All the previously mentioned possibilities would not be of much help if we do not have a dashboard that shows us key information visually and practically. Whether they are your employees or the users who download your mobile app, they will be reflected in these analytics with the possibility, in addition, to create custom ones according to your activities.

If you are interested in deploying Situm’s indoor positioning system and using geofences to make your shopping centre more efficient and improve your customers’ experience, please contact us.

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