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LaCabina, by Telefónica, equipped with Situm’s latest solutions

The collaboration between Telefónica and Situm goes back a long way. After years working together on indoor geolocation solutions, the telecommunications company has deployed Situm’s solutions in the new technological space of its headquarters in Madrid, LaCabina.

Telefónica , home of the Innovation and Talent Hub

On February 28th, during one of the press conferences at the MWC in Barcelona, Telefónica presented the company’s new space of technological inspiration: LaCabina.

This new experience is part of Telefónica’s Innovation and Talent Hub and will allow visitors to discover firsthand the latest advances that are leading the technological transformation of companies and institutions.

In LaCabina, with more than 2,000m2, technology is embedded in the space and all the solutions we find are real use cases

And as part of this integration, Situm has also deployed the full potential of its indoor positioning developments.

In LaCabina, indoor location plays a very important role given not only its size, but also the variety of technological itineraries that exist. Thus, visitors will be able to see first-hand the solutions for real-time guidance and monitoring of workforce that have made Situm a benchmark in indoor geolocation.

Telefónica and Situm: a technological union focused on innovation with several success stories

The relationship between Situm and Telefónica dates back to 2016, when the telecommunications company presented Situm’s indoor location platform at the Mobile World Congress. The relationship then continued with a project to provide positioning for its office headquarters’ parking garage to locate parking spaces. In 2020, the development of the guidance feature for Aena’s app for airports brought the two companies together again, giving rise to AENA Maps.

On Situm’s participation in the 2016 Mobile World Congress, Juan Cambeiro, from Telefónica’s Innovation Department, commented on Situm: “Unlike existing indoor positioning solutions, which are based on specific technologies such as WiFi or Bluetooth, we have implemented, with one of the startups in our Open Future program, an app that is able to locate indoors based on any technology”.

Situm’s presence at LaCabina reflects the continued path of collaboration between this global telecommunications benchmark and Situm, with its indoor and outdoor location solutions already present in all types of buildings, from shopping malls to airports, events or hospitals.

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