Transport   |

How to increase efficiency and profitability at airports through geolocation?

Technological innovation has made airports into intelligent environments in recent years. Maximum profitability and sustainability are challenges that are always present in their management . To achieve this, it is essential to optimize the user experience and, in this sense, geolocation becomes one of the most efficient solutions.

In large airports, passenger guidance is a fundamental strategy. Have you ever stopped to think that these facilities are more than just a place where you go to take a plane to your destination? They offer you the possibility of making transit more pleasant in many ways; from enjoying a good lunch or a snack to going shopping and benefiting from succulent discounts.

Everything the passenger needs, just at hand thanks to a simple app

Thanks to indoor location, the managers of these facilities can obtain real-time information to interact with the passenger and keep him/her informed by sending personalized communications.

With a simple app, the passenger can have at their hands everything they need; information about the main points of interest, help in accessing check-in counters or the boarding gate, arrivals, departures, information about flight delays and cancellations…

Through indoor navigation they can also be guided through the commercial areas of airports and be aware of the best promotions, sales or product launches. This way, they will be able to receive incentives to make theis purchases there and increase airport income through commercial channels. Visitors will also have the feeling that their stay in these facilities has been more productive.

Situm provides everything needed to enrich an app with guidance functionality: SDK for Android, iOS, and Cordova, manuals, sample code, and many other resources, all available at

Coordination and efficiency in handling services

Another measure that allows indoor navigation for airports and will help improve the user experience is the coordination of handling services to increase efficiency. These include the loading and unloading of luggage, passenger handling, document control during boarding, etc. Ground handling is key to speeding up processes and reducing waiting times.

By monitoring employees, Situm MRM will allow greater coordination of workers and geolocalized instructions on the tasks to be performed, facilitating the  their work and a more efficient execution, which will lead to an increase in the quality of service offered.

Definitely, geolocation is a very useful tool that many international airports are already starting to work with. Processing information in real time and interacting with the passenger instantly is key to making him feel more comfortable in these environments. In this way, their stay in these facilities is more pleasant and their profitability and sustainability are optimized. Situm also achieves to provide indoor navigation solutions for airports with minimal infrastructure thanks to its unique indoor positioning system.

You can get more information in this article about the application of Situm in airports.

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