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Indoor positioning and geomarketing to improve customer experience


Indoor positioning and geomarketing to improve customer experience

28 April | 16:30 (Madrid time) | 1 h

Gregory Botanes Situm Vicepresident

Adrián Canedo CTO

    While online shopping continues trending upward, brick and mortar presence still presents a great opportunity to engage consumers. Indoor positioning technology and tools such as geofences are making it possible to run successful geomarketing campaigns. In this webinar, we will teach you how to combine indoor positioning and geomarketing.

    Improve customer experience through a single solution for different applications

    Shopping malls and other retail establishments, such as hypermarkets and department stores, are trying to improve the experience of their customers and visitors by creating maps and interactive systems that guide them through the facilities to their favorite store or the product they are looking for, offering them the information they need at any given moment. The main barrier to the implementation of such solutions is the lack of GPS signal inside buildings. Situm’s indoor location technology overcomes this limitation and does so with minimal infrastructure.

    The application of our technology also offers a great opportunity to impact at the right time and in the right place. This is also what geomarketing is all about, the marriage between commercial and geolocation technologies to connect with the customer when they are near or in front of our establishments or products.

    Indoor positioning for geomarketing

    Situm enables store managers to also have analytics on consumer habits and space usage. 53% of the companies surveyed in the 2020 Location Intelligence Market Study stated that location intelligence was crucial to achieving their 2020 goals.

    Indoor positioning for geomarketing

    Polygonal geofences for greater accuracy in impact and analytics

    In this line, Situm offers its polygonal geofences tool to precisely delimit the spaces and to be able to assign notifications, offers, or personalized information to the managers. This detailed space audit allows obtaining analytical and useful information. A precise and effective geomarketing strategy with geofences is possible with Situm’s indoor positioning.

    Situm is already helping benchmarks such as El Corte Inglés, Carrefour, and some of the largest shopping centres in Europe and Asia to get the most out of indoor positioning. If you want to know how, register using the form to attend this webinar on April 28th, at 4:30 pm (Madrid time).

    What will you learn?

    How to implement geolocation applications in the marketing field for large indoor spaces.

    The polygonal geofence tool for more accurate geolocated analytics and promotions.

    How to integrate Situm’s indoor positioning into your own system or app.

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