Situm for retail: Indoor positioning to improve shoppers experience and workforce management
Gregory Botanes Vicepresident
Adrián Canedo CTO
It is undeniable how useful is indoor positioning for retail, especially for large commercial spaces. Most shopping centres nowadays have apps to make their customers’ visits easier and more comfortable while engaging them in more and more of the centre’s activities, promotions, services… Situm’s geolocation solutions allow not only the ability to develop navigation systems for shoppers but also the improvement of the management system by monitoring employees through geolocation.
How to guide your clients through your facilities
Indoor navigation is one of the most valued features for any kind of retail company. Large spaces such as shopping malls or big supermarkets, with maybe several floors and departments, indoor as well as outdoor spaces, mean that clients and visitors need to invest some time into figuring out how to get to their desired destination. This, sometimes, may undermine their experience and contribute to a bad reputation.
Situm’s indoor geolocation system for retail based on smartphone positioning provides real-time indications step by step. This way, the visitor experience is enhanced, consequently increasing the profitability as well as the company’s reputation by keeping their clients assisted. In this webinar, you will learn how many options Situm provides such as adding Points of Interest, alternate routes for PRM, geopromotions, or locating cars in parkings, among others.
How to manage your team through geolocation
Another geolocation application in commercial areas is the management of the different services performed there in real time:
- customer assitance, etc.
Staff tracking allows managers to react better to unforeseen events, and above all to audit with precision and detail all the tasks carried out.
For department stores, shopping centres, or hypermarkets that have implemented geolocation, either for guiding visitors or for locating and monitoring employees, it has already become an indispensable tool for their work.
If you are interested in Situm for retail with high precision, minimal dedicate infrastructure, and immediate deployment, sign up now and join us on January 28 for this interesting webinar. If you are unable to attend the scheduled date, the session be recorded for you to request a download as soon as it is over.
¿What will you learn?
How to apply Situm’s indoor positioning system to retail.
What different tasks and activities can you manage using Situm’s geolocation.