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The role of indoor positioning in the new challenges of shopping centres


The role of indoor positioning
in the new challenges
of shopping centres

    At the end of the 20th century, a visionary in the United States had the great idea of combining leisure and shopping, thus the shopping centre was born. Today it seems obvious, like many other good ideas, but this association revolutionized the commercial system on a planetary level. Introducing fun into shopping changed the way of working in the retail sector forever.

    But if the USA is where shopping centres were born, they were also the first to experience the first signs of the model’s exhaustion and the first to try to reinvent themselves in order to stay in business. The figures showing this downward trend predate the 2008 economic crisis, but after it, it was even clearer.

    Advancing through crisis thanks to indoor positioning technology

    If before the pandemic shopping malls were clearly in need of reinvention, there is no longer any doubt about that.

    Shopping centres are undergoing major changes in which technology is a great tool to differentiate themselves by improving the customer experience and achieving greater productivity through more efficient processes.

    Did you know that more than 70% of the shopping centre’s clients expect clear directions in the mall, or that using indoor positioning solutions helps increase the facility management productivity by more than 30%?

    In this whitepaper, we explore not only the position of the shopping facilities, forced to evolve to adapt to new challenges, but what new demands surface among the customers who flock to these places and are looking for much more than just window shopping. The role of indoor positioning systems has proven to be crucial for shopping centres.

    Exploring new trends for clients and facility managers

    Trends such as “click & collect” or geomarketing are concepts already perfectly integrated and play a crucial role in the development of new trends. It is no longer a battle between online and offline, but a combination of both adding value to the customer experience.

    Besides, we will also present how visitor navigation, geomarketing, and geolocation-based workforce management solutions are already helping shopping malls and department stores globally and, of course, how to navigate the current pandemic situation.

    You can request our whitepaper “The role of indoor positioning in the new challenges of shopping centres” for free by filling out the application form.

    What will you learn?

    The current global situation of shopping malls and how indoor positioning technology fits into their present and future.

    New trends being implemented by technology such as geomarketing or geopositioned facility management.

    The many ways Situm’s indoor positioning technology can improve your customer’s experience and your facility management efficiency.


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