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Tourism and indoor location, a suitable marriage

WHITEPAPER

Tourism and indoor location,

a suitable marriage




















    In 2021 we will reach 3.8 trillion mobile phone users, and at least 61% of them will use these devices to search for destinations and plan their journeys. The travel industry must then focus on offering its services via the traveller’s smartphone. But where do you start? What should you bear in mind if you are a company in the tourism sector? In this whitepaper we are going to take a look at the new challenges this sector faces.

    Not many years ago, when we decided to travel, the first stop was at a travel agency. We would leave full of enthusiasm and with a folder in our hands equally full of papers: plane tickets, hotel booking, timetables, schedules… That folder meant everything, and during the trip it would be our guide and safeguard.

    The new reality after the health crisis

    We are indeed living in uncertain times. The crisis resulting from Covid-19 has directly affected this economic sector, but we know that after this hiatus, users will be ready to continue to move and will have new demands. Now the main priority is to create a safe environment, but we must also consider a more distant perspective. What will happen when the health emergency is over? Many of the measures to ensure security go through your smartphone. These tools are becoming increasingly popular with customers who are already familiar with using their smartphones for everything in their daily lives, so it is to be expected that many of the measures designed for the “new reality” will stay with us.

    Natural changes, cultural changes, and those resulting from pandemics… it is difficult to cope with all these challenges, however, let us situate ourselves in the new environment to make the right decisions.

    Several studies conclude that most companies in the tourism sector consider a mobile strategy essential for their future success. To book and keep all aspects under control, but also to move outdoors as well as in indoor facilities such as airports or holiday resorts, museums, or stations. This is where Situm’s indoor location comes into play, a reliable, robust, and multi-solution system not only for guidance but also for facility management, work teams, and security.

    Indoor location and tourism: multiple applications

    In addition to discussing the current situation and how it is affecting the tourism sector, in this whitepaper, we will present some practical cases where indoor location technology is already producing excellent results. In the field of air transport, so crucial for tourism, with the AENA Maps application, and in hotels, with the Oasis Hotels & Resorts application. Both are based on Situm solutions.

    AENA Maps with Situm indoor location for airports

    If you are interested in learning more about tourism, mobile technology, and the role of geolocation, do not hesitate to download this whitepaper using the form.

    What will you learn?

    The current global situation of the tourism sector and how indoor positioning technology is part of both its present and its future.


    New trends are being implemented through technology such as guest guidance or employee management.


    How Situm’s indoor positioning technology is already improving travelers’ journeys and stay.

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