Telefonica and the Galician regional government want to promote entrepreneurship in Galicia through this initiative, which Situm was the winner in its first edition
Physical stores remain the main channel of consumers, and indoor location offers a shopping experience lively and attractive
Today we left our usual line posts and start from a very interesting article on the indoor location systems and their potential in the commercial sector.
In the letter we suggest explained that “retailers understand to what extent the adoption and mobile use is changing the way we buy and engage with brands.” This statement is endorsed with IBM Analytics data, according to which mobile sales already reached 16.6% of total online sales. Hence the need for the merchant -of any kind of physical-setting to smarten up against the possibilities of the Internet, learn to address your customer in an effective way and, above all, take advantage of the possibilities offered by smartphones.
Indoor location facilitates an attractive buying experience
The IBM Global Consumer analysis show that 72% of consumers surveyed made their last purchase in a physical setting, indicating that the common store is still the main channel for consumers. Therefore, these data must be taken into account and offer the user an enhanced shopping experience and attractive living; give the option to go directly to the product you are looking for, you can compare prices online, that as trade roams with his phone in hand, you can learn more about the products you see…
To summarize, if you own a property, we present how the indoor location help your business:
You could integrate digital and physical experiences for your customers through the use of mobile technology
You could involve the customer in the context of personalized promotions and extra content
You could offer more opportunities for self-service, automation and guided shopping options
You could adjust your staff based on traffic patterns of your buyers and understand their behaviors navigation
The GPS determines a specific geographical position in seconds, but is not able to establish a precise indoor location.
We have already described the indoor positioning technologies (IPS), their services and solutions and we have also made a glossary of basic concepts. But… where do these technologies come from?
We can say that the history of IPSs begins with the birth of the first universal positioning systems, the predecessor of the current the Global Positioning System (GPS). As the name indicates, these technologies allow us to know the position of a device anywhere in the world, with a high precision and in a matter of seconds.
The first positioning system was released in 1965 with the name of “TRANSIT system”. It was an strategic technology created to allow american military forces to know their position anywhere in the world. This initial system, developed by NASA and the Department of Defense, relied only on six satellites to determine geographic locations. Therefore, despite being a great advance and being useful, this first solution was unable to offer constant availability and needed a few hours to provide a correct position. We would like to mention that weather conditions did not affect this first GPS predecessor, which was able to provide global coverage despite its low infrastructure. Meanwhile, Russia developed its own positioning system, called “TSICADA”, with more or less the same features as the USA version.
The need to overcome their enemies led the Department of Defense to order 28 twin satellites to Rockwell, the first of which was launched in 1978. Finally, in December 1983 the GPS was released, a new technology able to determine geographic locations with a one meter accuracy. This new technology could also be incorporated into missiles, bombs and vehicles. Obviously, the use of the first GPS was limited to the military sector.
However, in 1984 the destruction of an american passenger plane that entered the Soviet Union Territory lead President Ronald Reagan to allow the use of the use of GPS technology in non-millitary applications. Slowly, more and more sophisticated and accurate GPS devices were introduced in the market, until the GPS we know nowadays.